SINCE 2003
The Creation of the First ECHELON
The first ECHELON was created in 2003 as the pioneer of glass coating agents in Japan. By adopting SiO2, a new material, it formed an inorganic glass layer, pursuing high performance that was unattainable with traditional organic resins, and established the application technology. This led to the widespread recognition of the new category of "glass coating" in the Japanese market.
2004
The Launch of FE-1043
FE-1043 forms a glass coating using a completely different material from the traditional ECHELON. It boasts remarkable thickness in both protective performance and the sense of coating depth on the painted surface. The material's unique property of solidifying as a single entity makes a strong impact. Development began around the same time as the launch of the first ECHELON, and after receiving significant positive feedback during monitoring, the development code was adopted as the product name.
2005
Expansion of Market Share
The "ECHELON New Version," a major improvement on the original "ECHELON," was launched. The new "CS-1," which balances excellent coating performance with hydrophilic properties and ease of application, also emerged, playing a key role in the proliferation of glass coatings. With the addition of the FE-1043, CS-1, and ECHELON New Version to the product lineup, the ECHELON brand captured a significant share of the local market.
2006
Growth in Overseas Markets
Starting with exports to South Korea, ECHELON products have spread to countries around the world, including Germany, Poland, and other European nations, as well as Asia, America, and the Middle East. As a pioneer in the global glass coating market, ECHELON continues to lead the way. In regions where the coating culture is still emerging, the brand focuses not only on product sales but also on holding workshops to promote its adoption. Leveraging the strength of its "Made in Japan" high quality, ECHELON is driving its worldwide presence.
2011
Premium Grade Product
We have released "Zen-Xero," the highest-grade product in the ECHELON series, which boasts top-class performance in coating hardness, thickness, weather resistance, and gloss. It achieves ultra-water-repellent performance with a contact angle of 110° and remarkable durability. As the glass coating category gains recognition and becomes established in the market, this product represents the pinnacle of uncompromising quality, utilizing our development expertise, experience, and knowledge. Additionally, we have also introduced "Clareed," a water-repellent coating for window glass. By focusing on specific parts, we use the most suitable materials for each to maximize the effectiveness of the coating.
2013
High-Performance Coating with New Structure
"1043 NANO-FIL" is a product born from a new concept. It was developed at a time when glass coatings became mainstream, and higher hardness was required. By adding flexibility to the glass coating, it improves adherence to the painted surface and reduces damage from scratches. This new structure provides outstanding performance as a coating that "protects vehicles."
2015
The Development of Zen-Xero Technology
Based on the new theory of Zen-Xero Technology, the use of Accelerator (primer) has achieved high durability through strong adhesion between the paint surface and the glass coating. This theory led to the development of "Zen-Xero Dynamic" and "Zen-Xero Smart", while "Clareed" has also been upgraded. The complete fusion of fluorine and glass results in exceptional water repellency and resistance to stains.
2019
Product Development Aimed at Global Reach
A dedicated glass coating agent for various vehicle parts such as wheels, leather, headlights, and metal trims has been introduced. Developed in response to increasing global demand, it was created to meet the needs from overseas markets.
2024
20 Years of Evolution
Nearly nine years after the birth of Zen-Xero Technology, we have continued to pursue further advancements in product development to better meet customer satisfaction. We enhanced the core properties of the coating, such as hardness, thickness, weather resistance, and gloss, while also focusing on improving ease of application through trial and error.
Based on new technologies, we have relaunched the "ECHELON New Version" after 19 years. Additionally, the successor to "ECHELON Zen-Xero Dynamic," the "ECHELON Zen-Xero DYNAMIX," has been released.
20XX
Towards an Even Greater Future
From the dawn of the glass coating industry, ECHELON has stood as a pioneering leader, consistently delivering groundbreaking value to the market. As we look to the future, ECHELON will relentlessly evolve, shaping the next era of glass coating innovation.